BRAND IDENTITY DESIGN
Project Description:
This project contains the logo of a imaginary company with it's pattern and promotional tools like stationary, poster, danglers (front &back), packaging, paper bag and social media post.
Thought Process:
This is a brand identity created for a cafe who values people's imagination and would like to give them an experience that takes them into a world of 'fantasy'. While designing this brand's logo, I kept the concept of fantasy land that has magical flora and fauna that will enrapture the audience. To help the brand bring it's core values to light, I chose the combination of blue-green with shades of pink to show the creativity and tranquility of the brand with the accents of pale yellow to give a fresh and youthful feeling.
Keywords:
Brand Identity,Logo,Social Media Poster,Packaging
Harshita's Other Projects:
